Audience Profile

Name: Joe Williams

Age: 17

Background: Lives in Enderby and is currently taking his first year of A-Levels at Lutterworth College

Occupation: Full Time education and part time work as a landscaper with his dad.

Likes: Joe likes to play rugby as he plays for a local team with mates and he also enjoys football as he supports the team Chelsea which are a high status team. Joe also likes to socialise with mates and listen to music in his spare time.

Dislikes: Joe dislikes things such as hip-hop and rap music as he thinks the music is rubbish and hasn't got good enough lyrics so he cannot stand to listen to that genre of music. Joe also dislikes to spend time inside and always has to be on the go.

Ambitions: Joe's ambitions in life it to carry on the family business as a landscaper that his dad and his uncle currently occupy now.

Musical Preferences: Joe is a passionate lover of rock music as he likes to listen to that genre of music all the time with his headphones in. Joe likes to listen to Rock music as he thinks this music is diverse to others and stands out above the rest with a heavy beat.

Idols: Joe's music idols are bands such as "Fall out boy" and "Green day" which are bands which are usually placed into magazines such as rock magazines. Joe also has idols such as heavier rock bands like "Slipknot" and "Bring me the horizon".

Media Consumer Habits: Because Joe plays Rugby often he goes to gym and works out to music often and always listens to rock music while working out. Joe also travels around Leicester playing rugby for his team so he listens to a lot of the radio and his favorite radio station is Kerrang Radio as it plays rock music daily.